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KMID : 0665420140290060549
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Korean Journal of Food Culture
2014 Volume.29 No. 6 p.549 ~ p.556
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A Study on Consumer Satisfaction, Recommendation Intention, and Revisit Intention According to the Selection Attributes of Large Specialized Coffee Shops in Busan
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Kim Kyung-Hee
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Abstract
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This study aimed to determine consumer satisfaction according to selection attributes of specialized coffee shops and also understand the effects of consumer satisfaction on recommendation intention and revisit intention. Through positive
analysis, the study produced the following results. In the factor analysis of selection attributes of specialized coffee shops,
there were six factors: ‘quality’, ‘brand image’, ‘economic feasibility’, ‘menu diversity’, ‘the atmosphere and convenience of
the shop’, and ‘service’. Among these factors, ‘brand image’, ‘economic feasibility’, and ‘menu diversity’ were found to exert a significant influence on consumer satisfaction. Second, consumer satisfaction had a significant influence on
recommendation intention and revisit intention. Third, consumer intention to revisit specialized coffee shops showed a
significant influence on recommendation intention.
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KEYWORD
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Selection attributes, consumer satisfaction, recommendation intention, revisit intention
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